After Feds decided to step up their monitoring practices of Web ad companies that use behavioral advertising (which narrows ad content based on search terms, age ranges, and interests), a group of Web and media advertisers decided to launch new guidelines on privacy.
USA Today reports that more than 5,000 companies, along with the Better Business Bureau and the American Association of National Advertisers, developed seven main principles for self-policing, allowing surfers to 'opt-out' of any behavior advertising and showing what type of data is being collected, and by whom. Often, free services share search terms to sustain themselves, and most users are unaware of this policy.
Continue reading Web Advertisers' New Self-Regulating Policies -- Will They Work?
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Web Advertisers' New Self-Regulating Policies -- Will They Work? originally appeared on Switched on Thu, 02 Jul 2009 13:46:00 EST. Please see our terms for use of feeds.
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